I’m a strategic designer with over a decade’s experience in digital and traditional media including websites, landing pages, packaging, print advertising, environmental graphics, email marketing, and digital advertising. A T-Shaped person with a core competency in leadership and project management but branch out strategically to embrace both design and analytics in creative solutions to business problems.
Summary
- Adapted the Cincinnati State Viewbook to a digital property used in recruitment contexts with multiple CTAs.
- Developed web design standards, a living style guide, and UI pattern libraries.
- Led the conceptualization and alignment of the Cincinnati State website with organizational strategic goals. 130% year to year growth in the lead generation KPI with an increasing conversion rate.
- Created and led the Emmy winning Cincinnati State marketing campaign entitled “Be Great.”
- Generated new sales opportunities by creating the first JTM Food Group website.
- Established digital attribution accountability of marketing campaigns with measurable KPIs for Cincinnati State. Designed user touchpoints leading from value proposition to call-to-action.
Achievements
Cincinnati State Alumni Board of Directors
2018, President
2017, Vice President
2015-2018, Board of Directors
Emmy Awards
2013, Emmy Nomination, TV commercial, Writer
2013, Emmy Nomination, TV commercial, Producer
Addy Awards (American Advertising Federation)
2010 Best of Show
2010 Gold, Graphic Design
2010 Silver, Interactive / Web Site
2009 Silver, Interactive / Web Site
Member
AIGA, American Institute of Graphic Arts