Be Great is an evergreen, aspirational campaign for Cincinnati State College. The goal is top-of-the-funnel awareness of Cincinnati State as a college choice in a crowded marketplace. The narrative connected childhood dreams and aspirations to a better future through a college education.

The Be Great campaign is used in internal communications, social media, traditional advertising, and digital advertising. They even sell Be Great branded clothing in the bookstore.

Concept Statement

Be Great

Education is an interesting thing.
It inhabits a unique place in our culture.
Education is a rite of passage.
Its also a threshold, a doorway.
From childhood to adulthood.
It represents the hopes and dreams of not only students,
but families and generations.
It's not about today,
it's about tomorrow.
It's looking ahead to what you want to...

Be.

Copyright ©2015-2018 George L. Jones